All the talk of commercials and advertisements in class today reminded me of a commercial I saw last week, while watching TV. It is a new Audi commercial, and it caught my attention. Audi claims they are "breaking the spell", and beating their main rivals (Lexus, Mercedes- Benz, and BMW) at their own stereotypes. They claim they are growing faster than any of their competitors, as well. The commercial depicts a kid looking at a ferrari poster, saying "I've been told to desire a red Italian sports car", a suburban mom standing next to a Lexus RX, two businessmen getting into their Mercedes Benzes, an old man and his wife at a golf course standing next to their Lexus GS, and a short guy and his wife standing in front of their enormous house with a red convertible BMW. However, it ends with an Audi R8, (their esteemed supercar which they are quite proud of) roaring its massive V8 engine as it pulls up outside the boy from the first scene's house. I actually think this is quite an effective ad, in that it tries to separate itself from its competitors, which are truthfully associated with stereotypes. But I don't necesarily agree with the whole 'lets attack our competitors' stance that Audi is taking. What do you think about thsi commercial, and the direction that Audi is seemingly headed in?
Now a days I see lots more commercials of companies attacking eachother directly such as the At&T and Verizon commercials and frankly I think they are ineffective, for me atleast. They both try to prove that the other is bad but come off looking bad when they claim to both have the right information but often times the information completely contradicts eachother and makes the companies look bad. It has just been recently tough that I've seen companies directly hit out at eachother and it struck me at odd at first but now I see it all the time. Good Post
ReplyDeleteI think that this commercial is following in a line of Audi's recent campaign to become the number one luxury car maker in the world. At one point, they had an interactive on their site that proudly declared that, "now is Audi's turn." They also said that originally, Mercedes were the standard in luxury, then "pretension became cool and the ultimate driving machine took over" and that "a Toyota became a luxury car." I think that this campaign will be successful because it quite literally addresses the way that people sees Audis and tells them, "you are wrong." It seems a lot less deceptive than many modern ads.
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