Tonight, I was looking through some Ted Talks, and found
one that intrigued me quite a lot. It was by a man named Simon Sinek. In it, he discussed the idea that "people don't buy what you do, but why you do it." He explained this by using Apple, and how they sell their products, Apple doesn't just say that they make great computers that are user friendly, but they say what they believe in. He also gave the example of the Wright brothers, who were first in flight, but had no funding, no team of experts, no college degrees- and yet they achieved what many who were well funded and well educated could not. This idea was hard to wrap my head around at first, but slowly it came to me. If you get people behind you who share your beliefs, then leading them and accomplishing things becomes much easier. He also gave the example of Martin Luther King Jr.- who apparently gained such a loyal following from spreading his idea, not his plan. The line he is famous for, "I have a dream" is key, and Mr. Sinek makes the point that he gave the 'I have a dream speech', not the 'I have a plan speech'. If you tell people what you believe, or why you want to do what you want to do- they will follow you. If you have time, I would reccomend watching the Talk, it is quite captivating. What do you think about this abstract idea?
I loved this talk, I watched it last week. It made me think about things completely differently, especially in terms of advertising. I didn't know TiVo was actually a bad invention because it marketed things more like "get this because you don't want to waste your time" instead of "you are in control of everything in your life. why not control your tv?" instead. I thought it was a brilliant idea and it makes sense. We've talked about advertising a whole lot this year, and about how we can be bombarded and targeted by things that large corporations want us to believe but Sinek has allowed us to comprehend that we still have a conscious choice in terms of what we buy into and what we don't.
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